Microsoft has trimmed £30 off the price of the Xbox One in the UK, and will throw in a copy of Titanfall, too.
The price cut to £399.99 follows a tricky start for Microsoft's new console in the territory. The machine has sold ok since launch, but has been eclipsed by its rival – PlayStation 4.
The new Xbox One comes with Titanfall packaging, an Xbox One console, Kinect sensor, Xbox One wireless controller, headset, Xbox Live Gold and a copy of Titanfall.
The UK price cut takes effect from February 28.
MCV Pacific would not anticipate a similar price drop in Australia and New Zealand, but the Titanfall bundle seems likely.