Vita available at specialist retailers only at launch

Leigh Harris
Vita available at specialist retailers only at launch

Kotaku has reported that the big three department stores in Australia have elected not to stock the Playstation Vita.

The word came down from K-Mart, Big W and Target that none of them would be stocking the new Sony handheld, with K-Mart citing a desire to stock lower-priced items and the other pair commenting that they had no plans to stock it at launch, but that they may do so in the future.

Sony responded to Kotaku's news, stating: "For the launch of PlayStation Vita in Australia, with the specific target market being the active gamer we have chosen to launch the console with a focussed retail channel strategy across national specialist game and specialist technology retailers."

"There is a long term vision for our revolutionary new hand-held platform, in the same way we had a long term vision for PS3, and anticipate that in line with this we will broaden channel distribution in the future."

While the claim may appear contradictory, none of the department store retailers have suggested that they have refused to stock the Vita, so much as that they aren't, and even then, only at launch.

Sony's statement that the specialist-only route for the Vita is by design isn't actually being refuted anywhere.

The Playstation Vita is scheduled to hit Australian and New Zealand shelves on Thursday 23rd February.


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Tags: Retail , Hardware , PlayStation , playstation vita , prices , sony computer entertainment australia

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