Ok, so this is pretty much the coolest thing Sony Australia has ever done. Submitted for your approval is a video of Sackboy being launched into space.
Or at least, near enough to space for a video set to Wagner's Ride of the Valkyries to be all kinds of awesome.
Sackboy was launched from inland New South Wales to a near orbit of Earth at 95'000 feet high thanks to five cubic feet of helium strung to a 30 foot in diametre balloon.
The 'hession hero' (someone at Sony is proud of that, no doubt) reached a peak speed of 15 feet per second or over 90kph.
The design for the custom-made Sackboy space suit was handled via a competition, with the final design coming from Brisbane entrant Tom Fox.
Drop whatever you're doing and check out the video below:
UPDATE: It's been brought to my attention that this video is copying one from September wherein a father launched his son's favourite toy train into space in a similar fashion.
FURTHER UPDATE: Sony Australia has confirmed that the Sackboy in Space was originally conceived in early August, and that the similarity is coincidental, and has design documents which can verify this.
To register for the MCV Pacific News Digest, head to the registration page: http://www.mcvpacific.com/user/index/register/journey/register