2K has been dominating the basketball market for the last few years, and the new trailer for NBA 2K14 seems to know it.
Indeed, NBA 2K13 broke sales records for the franchise.
The game's hype cycle began with its showing of Lebron James talking to his digital self on the Sony stage for PS4.
Now, it's not far off, hitting on 3rd October for current gen platforms at AUD$89.95 or NZD$99.95 (or $69.95 on PC), and for AUD$99.95 when it hits PS4 and Xbox One.
The new trailer launched today is nothing but pure showing off - no features mentioned, no sales pitch, just a barrage of tight animations and lots of Lebron jumping around.
Check it out here: