VIDEO: Behind the scenes of the Sackboy launch

Leigh Harris
VIDEO: Behind the scenes of the Sackboy launch

One video is simply not enough to show off this incredible PR stunt by Sony Australia, so here's a little more detail.

This video details the process of getting the little guy up there in the first place, with on-location interviews with Juca Lopes (Creative Genius) and Damien Oliver (Tech Guru) as they set up the rig.

The whole thing was designed to get people excited about the brand in general, garnering over 1000 submissions for the Space Suit design via a social media campaign, but it's also being used to push next week's launch of LittleBigPlanet Karting.

Check out the 2 minute behind the scenes video below:

 

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Tags: competition , pr , little big planet , sony computer entertainment australia , Sackboy

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