The price of the Xbox One Titanfall bundle has been reduced by $50 at Microsoft's US Store.
The console can currently be had for $449.99 directly from the platform holder. It also follows similar discounts from a handful of the nation’s biggest retailers.
Microsoft last month ushered in an official £30 Xbox One price cut in the UK, although it insisted at the time that it would not be doing the same in other territories.
Whether this latest move is simply retail-led promotion, or a price cut in all but name, or even a precursor to an official US price cut remains to be seen.