Considering the lack of home-grown publishers in Australia and New Zealand, Tsumea suggests Surprise Attack is a welcome addition.
The marketing and PR agency has always pushed itself as an all-purpose agency, recently partnering with newcomer Turn Left Distribution to increase its range of service, however, in a recent interview with Kotaku, founder Chris Wright discussed his overall aim for Surprise Attack to become an Australian-based publisher.
Tsumea, the site for ANZ game developers, weighed in on the notion, suggesting that it was high time Australia saw some growth in that department.
Tsumea noted: "Traditionally, publishers preferred to work with developers that were fairly close in location. As a developer, you were at a great advantage if you had publishers in near proximity to you since it was much easier for communication, for them to keep an eye out on you, and to keep publisher relationships alive, especially when the next contract was for consideration."
"And since many of the big publishers resided in the U.S, it was a hard task for local developers to sustain important ties to publishers offshore."
At present, the only publishing arms in Australia are Tru Blu Entertainment (known for Rugby Challenge) and N3V (the developer / publisher responsible for the Trainz series of games and comprised primarily of former-Auran staff).
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