In Sydney last night we announced the winners of the MCV Pacific Awards 2014 presented by PlayStation.
Over 220 people from across the games industry in Australia and New Zealand turned out to warmly congratulate their peers and colleagues and to honour the first two Pillars of the Industry.
Ron Curry, CEO of industry body IGEA (Interactive Games and Entertainment Association), and Michael Ephraim, managing director of Sony Computer Entertainment Australia, were inducted as the first two Pillars of the Industry, an award recognising their outstanding contribution to the industry throughout their careers.
EB Games, Ubisoft, and PAX Australia were the big winners on the night, each walking home with multiple awards. But EA trumped the competition to secure the night's final award, Publisher of the Year.
The full list of winners are:
Agency and Retail Awards
Agency of the Year: Hausmann Communications
Online Retailer of the Year: EB Games
Digital Retailer of the Year: Uplay
Star Store: EB Games Swanston Street
Buying Team of the Year: JB Hi-Fi
Accessory and Marketing Awards
Audio Accessories Brand of the Year: Turtle Beach
Controller and Accessories Brand of the Year: Xbox
Best Single Brand Engagement: PAX Australia 2013
Best Community Engagement: PAX Australia 2013
PR Campaign of the Year: Assassin's Creed IV: Black Flag
Marketing Campaign of the Year: Assassin's Creed IV: Black Flag
Sales Team of the Year: Ubisoft
Elite Achievement Awards
Retailer of the Year: EB Games
Distributor of the Year: All Interactive
Publisher of the Year: Electronic Arts