Surprise Attack launches first Australian indie games publishing label

James Cullinane
Surprise Attack launches first Australian indie games publishing label

Surprise Attack has launched Surprise Attack Games, the first publishing label that will focus on partnering with independent Australian developers.

Surprise Attack Games intends to be a new kind of publisher that will assist not only with marketing and distribution, but also with development funding and creative resources.

The company has signed three initial games to its label, all of which it will bring to PAX Australia tomorrow.

“Our vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the ‘80s and ‘90s,” said Chris Wright, founder and managing director at Surprise Attack. “Those labels weren’t some separate corporate entity that came in at the end to handle the commercial stuff, they were an integral part of their local creative communities and they helped lift up those communities as a result.  That’s our goal, too; ultimate success for us is to be part of tomorrow’s superstars of game development reaching their potential.”

The three games to be shown at PAX are Particulars, Wolfdozer, and Burden.

Particulars by Sydney-based See Through Studios, is a unique blend of arcade and puzzle gaming, says Surprise Attack Games. Wolfdozer, from Melbourne developer Anomalous Interactive, reimagines the fairy tale of the Three Little Bigs as a pixel-art survival destruction game inspired in part by the top-down Grand Theft Auto games. Finally, Burden is by Melbourne-based Pixel Pickle Games. It’s a new take on the tower defense genre. Players must protect their colossus against clambering enemies as it transports its special cargo across the battlefields of a dark fantasy world.

Stop back at MCV Pacific tomorrow for an in-depth look at Surprise Attack Games, supported with extensive comments by Chris Wright. We explore some of the opportunities and challenges that moving into the publishing space has created, and examine how this new indie publishing label intersects with Surprise Attack’s existing marketing business.

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Tags: publishing , Chris Wright , Surprise Attack , independent development , surprise attack games , australian development

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