Following its recent trend of offering high profile games to Playstation Plus subscribers comes the August lineup for the service.
Next month's starring lineup will be Need for Speed: Most Wanted, Mafia II, Spec Ops: The Line, and for Playstation Vita LEGO Lord of the Rings and When Vikings Attack.
As the service continues to expand, it's becoming clearer and clearer that the lineup of games is sufficient to serve almost as a cable subscription model for the less discerning gamer.
If it's a push set to continue into the Playstation 4 generation, Sony may be looking at a very different value proposition and business model for a different kind of audience.
It'll be interesting to see what comes next.