Sony Computer Entertainment Australia has today launched the SBS ON DEMAND service for Playstation 3.
Playstation was the first of this generation of consoles to provide streaming TV with ABC iView, and has since added QuickFlix and Channel 7 to its repertoire.
Michael Ephraim, MD of SCE Australia, said: "Announcing our SBS partnership, Australia’s premier broadcaster of original multicultural programming is exciting and signals our continued commitment to the expansion of the PlayStation 3 entertainment on demand offer."
"We know from other TV on demand roll-outs on PS3 in Australia there is great appetite for the trial, uptake and customer appreciation of the convenience of new online entertainment delivery methods. Further, the opportunity for content providers to access a footprint of 1.5 million PS3 consoles in Australia, on the highest selling console of 2011, is also an incredibly compelling one."
Xbox has offered the SBS streaming service since late last year. The competition between the two consoles to provide a more robust offering of peripheral services to gaming is heating up, with both rolling out new avenues for entertainment faster and faster each year.
Michael Ebeid, MD of SBS, added: "We want to ensure Australians can access our original content wherever they are. The popularity of the PS3 will mean that more Australians in more homes across the country will be able to access our innovative ON DEMAND service on their TV sets."
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