The AUD$2699 new model Blade gaming laptop from Razer has done its dash in North America, China and Singapore and is now heading to Australia.
The new ultra slim 14" laptop weighs just 1.8kgs and is only 16.8mm thick with a 1600x900 screen, sitting comfortably somewhere in the realm of the MacBook Air in terms of size and portability, but being optimised for gaming with the world's third fastest extreme GPU and powerful CPU under the hood.
Min-Liang Tan, CEO of Razer, has done a worlwind tour to Australia to promote the laptop's 18th October launch, which will be exclusive to JB HiFi.
"We tried to time this tour so we could go to the EB EXPO," said Tan. "We didn't get a chance to go last year."
When asked why Australia was set to get the laptop before Europe, Tan explained that demand always outstripped supply in North America at launch, and that it's taken three months of being on sale there before they have a comfortable amount of stock to launch in a new territory. The same will apply to Europe. Once Australia and North America can have a week of stock on shelves, they'll look at moving to Europe, but they aren't yet ready to commit to a date.
“PC gaming is bucking the entire trend of PCs," he added. "PC Gaming is actually on a huge meteoric rise. Tablets and smartphones are taking a chunk of the market – a lot of people are doing things on their ultra-portables right now. When we first went into this we had no figures, no industry statistics or anything like that, but what we’ve realised is that we’ve been selling more PC gaming peripherals at an incredible pace of growth. We’re doubling or tripling our business year-on-year just on the laptops themselves.”
Tan is big on getting the laptop into gaming schools and indie development studios as well.
“We’re selling the laptop at well below our cost for AUD$999 for indies," he said with a smile. "If they’ve released a game before or have raised $50k on Kickstarter or something like that and they reach out to us, we want to support them. That’s our promise to indie developers."
"In New Zealand, we’re supporting Grinding Gear Games (Path of Exile). We’ve actually got a platform that millions of gamers log onto on a daily basis. So we’ve actually helped indies reach their Kickstarter goals really quickly by appealing to our fan base, which is both very rabid and very passionate about games, and are very affluent. So we’ve managed to push millions of dollars into games because we’ve said ‘Oh, that’s cool’ and those guys have said ‘Great, let’s all support it’. It’s like a cult."
"We try to support the indies. Some of the games I’ve played which are the best games I’ve played have come from indies."