Playstation 3 wins the hardware battle in Australia in 2012

Leigh Harris
Playstation 3 wins the hardware battle in Australia in 2012

Following on from the release of the 2012 sales trends by the iGEA this morning, Sony Computer Entertainment has some news of its own.

It is reporting that Playstation 3 was the number one console in unit sales (27% of the total market) and total value (32% of the total market) for 2012.

Sony was also able to report that the Playstation combined family also took the top spot for unit sales (25.3%) and value (31.3%).

To make the trifecta, Playstation software took the lion's share for the year, garnering 28.9%.

Michael Ephraim, MD of Sony Computer Entertainment Australia, said: "PlayStation 3 continues to power in Australia. Our sales leadership strength continues despite factors such as economic downturn, aggressive industry pricing and new competitor consoles being launched."

"PlayStation 3 sales continue to perform because it remains a great value, high definition entertainment solution for all Australian families that offers exceptional games, movies, TV and music experiences.”


Tags: Hardware , PlayStation , sales , npd group , igea , michael ephraim , sony computer entertainment australia

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