Traction is already building around the Penny Arcade Expo, with industry bodies indicating their full support for the Melbourne-based events.
The Interactive Games and Entertainment Association (iGEA) and Game Developers' Association of Australia (GDAA) are both backing the new Aussie event, a great start for it being able to pull together the support it'll need when it launches next July 19th-21st at the Melbourne Showgrounds.
Ron Curry, CEO of the iGEA said: "PAX is the ultimate gaming festival which celebrates gaming culture and connects the wider gaming community, which includes game publishers, game developers and their fans."
"iGEA is looking forward to assisting its members further connect with our community in one of the best known and patronised gaming festivals in the world. We are incredibly excited to have such a prestige event on our doorstep.”
Antony Reed, CEO of the GDAA, said: "PAX highlights the fans, the community and the development scenes of the places it travels like no other event does."
"It's a huge honour to have PAX come to Australia, and to the development hub of Melbourne in particular. We look forward to making it the premiere event of the country, and every bit as successful as its US counterparts."
The expo has been confirmed for 2013 and 2014 in Melbourne.
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