Numbers don't lie: why the AUD$20 million dev fund is vital

Leigh Harris
Numbers don't lie: why the AUD$20 million dev fund is vital

With the release of today's options paper for the AUD$20 million development fund came several comments about the state of the industry.

Arts Minister Simon Crean (pictured) said that the fund plans to call for applications as early as April 2013.

“Australia’s games studios are recognised internationally for their skill and originality,” Mr Crean said. “However, in a constantly evolving global industry that is estimated to be worth $90.1 billion by 2015, we need to invest to ensure Australia remains at the forefront."

Dr Ruth harley, Screen Australia's Chief Executive, added: "With 92 per cent of Australian households having a device for playing computer games, game playing is a mainstream Australian past time."

"In fact, the average adult gamer has been playing for 12 years and is 32 years of age and women now make up 47 per cent of the total gaming population."

"In Australia, the market is expected to grow at a rate of 7.4 per cent to reach $2.2 billion in 2016. However, this growth in consumer demand doesn’t necessarily translate into benefits for local games developers unless we can stem the tide of talent being driven offshore and falling foreign investment."

The fund is going to have a vast remit, allowing applications for labour, professional development, marketing or project-specific funds.

Be sure to have your say on how the fund should be spent.

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Tags: government , stats , funding , Simon Crean , Screen Australia , Ruth Harley

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