In a rather unique sounding opportunity, Nintendo Australia will be giving out 'certificates' of millionaire-ship to its fans.
It's being done to commemorate the passing of 500 billion in-game coins having been collected in New Super Mario Bros 2 for 3DS since launch.
To receive the certificate, players are being asked to send in a photo of themselves holding up their game (showing more than a million coins), and it'll get mailed out to them.
It's a great example of deepening consumers' experience with a brand, and ought to be applauded.
The offer runs until 31st March.