Typically when a console's sales are struggling, analysts start to predict when the price will have to come down.
In the case of the Wii U, however, ask almost anyone what the key issue with the console is which is preventing its sales from really taking off and they'll point to a lack of key franchises having core instalments release.
These sentiments have been echoed by Satoru Iwata himself, who told CVG: "I understand that the real issue is the lack of software. The only solution is to provide the mass-market with a number of quality software titles."
Indeed, the serious no-shows from much beloved franchises is a problem for the console, but perhaps a bigger problem is that with the mass market still adopting Wiis faster than Wii Us, that other pertinent segment of its market (the hardcore gamers), will have a whole christmas to ponder alternative consoles.