New Zealand game development enjoying a growth spurt

Leigh Harris
New Zealand game development enjoying a growth spurt

The Dominion Post has interviewed NZ Game Developers' Association chairman Stephen Knightly about encouraging new development growth figures.

Wellington-based Sidhe is still the largest development team in New Zealand OR Australia, with approximately 100 employees (or more than 1/4 of the total number of employed people in game development in New Zealand). The sector in total employs 359 people, with 114 of those being added in the last 12 months.

Knightly said: "Our distance from the rest of the world meant that New Zealand game developers were early adopters of online digital distribution and self-publishing, and we're seeing the positive results of that investment now."

Indeed, New Zealand developers have been quick to adapt to the smartphone and online boom, and are now poised to add a further 99 jobs in the next year. Sidhe in particular has been diversifying its projects and hedging its bets across a number of new IP and licensed properties in the mobile and browser markets.

Knightly continued: "Online, smartphone and 'indie' games may not have the advertising budgets of large console games, but they're the fastest growing segments of the games business."

"New Zealand games studios are export businesses employing highly skilled technical and creative staff, creating original game ideas and increasingly retaining that intellectual property in New Zealand."


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Tags: Development , new zealand , NZGDA

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