Microsoft kicks off Halo 4 social outdoor campaign today

Leigh Harris
Microsoft kicks off Halo 4 social outdoor campaign today

To coincide with the game's launch, Microsoft is sending punters out to nab photos of the Halo 4 billboards for a competition.

Dubbed 'Capture the Poster', the competition is simple - many of the posters being used for the Halo 4 outdoor campaign are signed. Snap a photo of one of them in either Sydney or Melbourne (using TapIt or QR) and if you're the first to do it, that poster will be mailed to you at the end of the campaign as a prize.

"There is a strong demand for people wanting to keep the outdoor posters from advertising campaigns when it relates to an iconic entertainment franchise or pop culture" said Kimberley Francis, Interactive Entertainment Lead, Microsoft Australia.

"In anticipation of the interest we expect the Halo 4 and The Master Chief advertising to receive, we found a way to reward that passion and dedication with the chance to claim the limited edition poster used in the campaign – it’s incredibly unique."

"Most companies are currently trying to move their audience online so they can continue regular engagement and communication. Our online community is unmatched when it comes to technology or gaming brands in Australia and we have an opportunity to flip things around and encourage them to take action in the real world."

"The Master Chief is the hero of Halo and one of the most iconic superheros of our generation – we know people will be doing whatever they can to claim these posters."


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Tags: Microsoft , marketing , Xbox , halo 4 , social media

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