Bubble Gum Interactive has changed tack with Little Space Heroes recently, changing the site over to its new identity: Space Heroes Universe.
Paul Gray, CMO and Community Director at BGI, told MCV: "[W]e didn’t build a virtual world where players can just explore one small island or place… we built a whole galaxy with different planets to explore ... so we decided to change the name to show that. And a new name was a great chance to make an awesome new logo and refresh the look of the site itself."
The virtual universe for kids has gone from strength to strength, most recently delving into creating a cartoon around the franchise, with more to come.
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