Today, Scott Browning, Marketing Director for JB HiFi, commented exclusively to MCV, indicating a continued preference to source locally.
Browning said: "At the end of the day, for us this is all about the consumer and JB Hi-Fi’s commitment to ensuring our local offer is globally competitive. If we can source a globally competitive offer locally, then that is our preference."
Browning wouldn't comment specifically on the performance of the games sector, but added: "We will act independently within all our means to ensure we are doing everything to meet global competition and that includes bypassing local partners and importing product from overseas directly or wearing the cost ourselves."
While notable reductions in the price of games are happening almost universally from local publishers, the gradual pulling back of prices has been happening for at least two years, with top end RRP falling from AUD$119.95 to AUD$99.95.
Some big releases have carried price tags as low as $79.95 at launch, and even big releases like Max Payne 3 and Diablo III can already be found in most stores for similar costs a week out from launch at retailers' discretion, however any adjustment of pricing by publishers has been going on for quite a while, and can't necesasrily be attributed directly to moves to import stock.
JB HiFi started publicly advertising its imported stock on Monday.
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