Xbox grabbed itself a colourful stand in the otherwise austere Australian International Motor Show last week.
It lit up with the noise and excitement of a media and community tournament before the show opened, with media outlets competing against one another with one reader each in tow, and GameArena (pictured) taking the grand prize of a weekend's drive for reader and editor in a Lexus GS 350 F Sport.
Members of the event seemed generally enthused to have the game taking up residence in the corner of the show seeing the countless cars stationary throughout the show floor in virtual action on the 8 screen tournament setup Microsoft had teed up.
A reel of images from the launch event is below:
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