On Wednesday night, Halfbrick's event tour of the East Coast of Australia culminated in a celebration of Fruit Ninja's 2nd Birthday.
Describes by Halfbrick as Australia's most successful video game (by unit sales), Fruit Ninja has now sold over 300 million copies, making it one of the most recognisable brands in gaming.
On the evening, Phil Larsen (Halfbrick's Chief Marketing Officer) announced that over 1.5 trillion pieces of fruit had been sliced amongst some 50 billion combos by ninjas around the world.
Larsen said: "We also unveiled our brand new characters Gutsu and Truffles, as well as some fun new power-ups. We have plenty more tricks up our sleeve at Halfbrick, including more updates for Fruit Ninja, the continued expansion of our latest blockbuster hit Jetpack Joyride, and new games to come in the future."
“We’re showing the world how Aussie creativity can make a huge impact on games worldwide."
At the event, the winners of all three of Halfbrick's East coast tournaments were flown to Sydney to compete for the title of Australian champion of Fruit Ninja, with the title being taken by 20 year old Jess Nunn (pictured with Larsen), who was flown to Japan as a prize for winning the comp.
Halfbrick are further celebrating the anniversary by giving away copies of Fruit Ninja for free at the 2nd anniversary web site.
A selection of photos from the grande finale event follows:
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