Aside from all the videogame setups at Tuesday's EA Showcase, there were assorted other festivities to be enjoyed.
These included unneccessarily large beanbags, 5 minute angels massages and EA also went to the trouble to wheel in a hotdog vendor.
It was an event which certainly did manage to pull a large portion of the local and Asia media together, and was suitably photogenic as a result.
Here's a small bunch of the shots which were taken on the day:
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