IGEA welcomes another Associate Member

Joel Van Daal
IGEA welcomes another Associate Member

Kiwi esports pioneer, Let’s Play Live is the latest company to join the industry association.

The Interactive Games & Entertainment Association (IGEA) continues to expand its membership base, welcoming New Zealand-based esports media company Let’s Play Live as an Associate Member.
Founded in 2016, LPL has been focused on building an ecosystem to drive the continued growth of esports in Australasia by promoting and producing high profile broadcast events, content creation, and league management.

LPL was the first group to promote a televised esports event in New Zealand and a long format televised esports series in Australasia. The media company is a founding member of the New Zealand esports Federation and played a key role in establishing the E Blacks, New Zealand’s national team on the international esports stage in amateur competitions. LPL also established New Zealand’s High School League to promote esports as a positive experience that opens up sports team building, leadership and self-improvement opportunities to students outside ‘traditional’ sports.

LPL’s online platform letsplay.live provides esports fans with a destination to watch live games and check the latest news, scores and schedules.

Duane Mutu, Director of LPL said, “With esports exploding in popularity within the Australasian region, it makes sense to join IGEA and expand our work with publishers, distributors, games developers and media companies to drive the category forward. We look forward to continuing our work with IGEA’s members to develop world-class esports tournaments.”

Ron Curry, CEO of IGEA, added, “Esports is a leading growth sector in the video games industry. Many Kiwis and Australians enjoy both watching and playing esports, as evidenced in our own research reports. We are thrilled to have Let’s Play Live join IGEA, and look forward to working with them on the many policy and regulatory issues that are arising around this relatively new and booming sector in the New Zealand and Australia media landscape.”

LPL brings IGEA's Associate Members to six, joining Gamespot, IGN, NVIDIA, PAX Australia and Showdown Co.

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Tags: igea , ron curry , industry news , lets play live , Duane Mutu

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