iGEA and Bond University present Digital Australia / New Zealand 12

Leigh Harris
iGEA and Bond University present Digital Australia / New Zealand 12

The Interactive Games and Entertainment Association (iGEA) and Bond University released findings from Digital Australia / New Zealand 12 yesterday.

Their event was held in Sydney and findings were revealed by Ron Curry, CEO of the iGEA, and Dr Jeff Brand, Associate Professor at Bond University. This is the 4th report from Bond University, previously known as Interactive Australia, which selects a random sample of 1200 households and provides data on video and computer game use and attitudes.

Brand said: "The average Australian gamer is 32 years old and we've moved well away from the traditional teenage stereotype of a gamer. Research shows people who play videogames on a mobile or tablet device are trying to pass the time instead of playing long periods of time every day."

Curry added: "Four in five parents are playing videogames with their children and most believe it's a great way to educate and spend time with their children. Australian gamers are growing up and 43 per cent of people aged over 50 now play videogames."

Key findings for this year's report include:

  • 47 per cent of gamers are females - a figure steadily increasing sincve 2005
  • 75 per cent of gamers are over 18
  • Total games industry hardware and boxed software sales in 2010 totaled AUD$1.7 billion
  • 21 per cent of game households also own a BluRay device

More details on the report are to be detailed here soon, so stay tuned for future updates.


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Tags: 2012 , report , igea , Jeff Brand

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