While it may not have the kind of hype the likes of Call of Duty and Assassin's Creed can garner, Hitman is nothing to be sniffed at.
Absolution, the latest game in the long-running assassinate-em-up by Io Interactive, will undoubtedly claim the already pre-ordered dollars of a fairly reliable audience, especially given its claims of authenticity and focus on delivering to the fans.
It's not everyone's cup of tea, but that barrier to entry is also one of the franchise's greatest strengths.
Here's the launch trailer in all its gory glory:
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