GCAP Re-Cap with a focus on Australian PR and Marketing

Game Connect Asia Pacific 2011 had some great talks, and Tsumea has been good enough to re-post some key marketing and PR talks in their entirety.

Neil Rennison and Ben Britten Smith from Tin Man Games gave a compelling speech about how to create your own brand from scratch. Their work involved the new style of interactive book known as 'Gamebook Adventures', which recently got the attention of Rebellion in the UK as they handed Tin Man the rights to make Judge Dredd adventure titles for their iOS endeavour.

Meanwhile, Corrie McLeod from Espresso Communications (PR agency responsible for the Interactive Games and Entertainment Association (iGEA) accnount), took the floor to speak directly to the independent developers of tomorrow about the importance of PR and just how to best position your upcoming games with the Australian media.

Paul Callaghan, who gave his own thoroughly engaging talk about the divergent philosophies of games (flying somewhat in the face of Mike Acton from Insomniac Games' speech about the unity of gamers), has also been good enough to re-cap the presentation he gave for the government panel on day three of GCAP.

The panel consisted of representatives from Screen Australia, Film Victoria, the Office for the Arts, State Government and more. Paul's talk focused on tying the new information coming out of reports such as Digital Australia / New Zealand and the PriceWaterhouseCoopers Media Outlook report into changes in gaming culture to keep the policymakers and funding bodies as informed as possible about where Australia's current market for interactive media sits.

As we bid farewell to GCAP for 2011, take a moment to look back over some of the highlights on the GCAP 2011 tab. GCAP will return in 2012, with key learnings from this year's event driving the focus, likely with an increased focus on serious games and the laterally expanding market.

To register for the MCV Pacific News Digest, head to the registration page: http://www.mcvpacific.com/user/index/register/journey/register

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