GAME cancels further GAME Swinging events

Leigh Harris
GAME cancels further GAME Swinging events

GAME Australia has cancelled GAME Swinging in Brisbane and Melbourne, following complaints after the Sydney event.

Speaking to Kotaku, GAME Australia Managing Director Paul Yardley said: "The GAME Swinging event was a great success, but unfortunately not everyone appreciated it. We always take feedback from consumers seriously and in light of the complaints we received, we reviewed whether to continue with the other events."

"Unfortunately for gamers in Brisbane and Melbourne, we had to make the decision to not go ahead."

The Sydney event drew a lot of attention and press coverage, both good and bad, and saw a fair helping of gamers and generally attractive people mingle at the Crown Hotel in Surry Hills.

While the series has proven somewhat controversial, it demonstrates a continued push on the part of GAME to execute unique strategies in an attempt to grow market share in Australia.


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Tags: GAME , Retail , events , cancellation

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