Alongside its biggest midnight launch in history, EB Games is pushing GTA V with a huge launch party at World Square in Sydney.
"Grand Theft Auto V is no ordinary game, so we wanted to all out and give our customers a launch like no other," said Debra McGrath, EB Games National Brand, Events and Engagement Manager.
To that end, on Monday 16th September will see a night of festivities hosted by Danny Clayton, MC Losty and EB Games' own Kez with live acts Alison Wonderland, Leah Mencel + Lee Monro and The Havknotz.
"Music is just the beginning," adds McGrath. "Customers will have the chance to participate in competitions such as Burrito eating and Grand Theft Auto V cosplay to win money-can't-buy prizes. There are free burritos for the first 400 customers and of course the main event - being able to be one of the first people in the world to get their hands on Grand Theft Auto V at midnight."