News has come out via VentureBeat that EA will no longer be pushing its controversial online pass mechanic.
It apparently comes as a direct result of the negative feedback the scheme attracted, and was originally designed to combat the lack of revenues enjoyed by EA from second-hand game sales, requiring users to login with a specific pass and having to at least pay a modest amount for access to EA's online servers for multiplayer.
But, after significant backlash, EA is no longer supporting the online passes.
Speaking to Game Informer, EA VP of Corporate Communications Jeff Brown said: "It was a way of packaging together a suite of post-launch content and services for people. There was also an element for people who bought the game second sale."
"It never really caught on. People didn't like it. People told us that they didn't like it and you know, we went through a cycle and we're about to put out some new games and we just decided not to do that anymore."