Dick Smith makes reparations to gamers

Leigh Harris
Dick Smith makes reparations to gamers

After the negative feedback from Dick Smith Electronics' sale last week, the retailer has apologies to consumers with further savings.

A statement on the Dick Smith web site reads:

Due to the unauthorised leaking of an internal price list last week, our Game On Sale has exceeded expectations. As our Game On Sale continues this week, we would like to inform our customers that stock is selling faster than expected.

We thank you for your patience and continued support and apologise for any inconvenience caused. As a gesture of goodwill in addition to the Game on Sale event we will now be extending the offer to include 30% off gaming software and accessoriesuntil Sunday 15 April. Please note that this excludes all gaming consoles, digital cards & already advertised catalogue lines in our Game On brochure.

The company had originally issued a statement via its Facebook page which admitted that it was overwhelmed by the response to its sale, which saw Xbox 360 consoles being sold for AUD$99 and Playstation 3s for AUD$199.

The original sale was poorly received by consumers who were unable to secure the hardware and software they were after, with many people from the lines in front of various Dick Smith stores walking away empty handed.

 

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Tags: Retail , prices , sale , Dick Smith Electronics , publicity

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