Curse relaunch in Australia under You Know Media

Joel Van Daal
Curse relaunch in Australia under You Know Media

You Know Media has announced a partnership with Curse (Amazon) effective immediately, to exclusively represent their brand in the Australian and New Zealand markets.

Ryan Cunningham, CEO and founder of You Know Media commented “To win the respect and backing of global powerhouses Curse and Amazon, is an extremely proud moment. It’s also a testament to our team and You Know Media’s core principles around innovation and media expertise.”

Curse, purchased by Amazon last August, is a juggernaut in the gaming industry as both a media network and innovator, reaching 1 million gamers in Australia. Curse delivers much more than standard advertising across its 50 key sites but is the underlying technology that connects gaming communities across all games through communication, enhancement, and customization.

For advertisers, Curse opens incremental 18-44 audiences, a network of influencers to build content and add their voice to the conversation, plus new creative formats that are uniquely gaming.

Shane Wilson, Vice President of Sales at Curse “Australia is huge gaming nation and we are excited to continue our growth in the region. We are proud to partner with You Know Media, who proved themselves as leaders in both gaming and media”.

You Know Media is a start-up media company, which has achieved huge growth in its three years in market. Specialising in video games media.

Cunningham added, “We are thrilled Curse is joining us on our journey to build the gaming industry in Australia, and we mirror their passion for finding smarter ways to build connections between brands and audiences. We can’t wait to showcase what our brands can do working together.”

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Tags: curse , industry news

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