Convict: $100 to get on Steam is 'cheap advertising'

Leigh Harris
Convict: $100 to get on Steam is 'cheap advertising'

Following on from the news that Steam's Greenlight project would charge devs $100 in order to be featured, MCV speaks to Convict Interactive.

The Wollongong-based indie developer of Triangle Man has come out in support of the move, which has ruffled some feathers on Twitter today.

Rebecca Fernandez, CMO at Convict, told MCV: "A lot of indies are complaining that the fee is too high. That's complete rubbish. Getting your game up on Greenlight puts it in front of millions of Steam gamers; millions of people who are right in your target audience! That's pretty cheap advertising."

"To put it in perspective, we're about to pay $500 for a three day spot at EB Expo. There will be thousands of gamers attending, but perhaps only a few hundred who will make it into the "Homegrown gaming" section. This is all done in an attempt to raise awareness about our game. Suddenly $100 for millions of gamers for the rest of all time is looking pretty good."

"If you can't find $100 for this opportunity then you aren't trying hard enough - most of our company members have had to find part time work to be able to support both themselves and the company. But we can afford to pay for this using our profits from Triangle Man and our previous games. Steam really shouldn't be your sole revenue stream, that's a terrible plan. Try out a few of the others and make some money before you go after the big players."

"And if you're hesitant about paying $100 then that shows that you aren't confident that your game can make that money back - why should Valve give your game a chance if you won't even risk $100 on it."

Over on Kotaku, Luke Plunkett suggested that the meagre entry fee would prevent mock submissions and increase the overall quality of games featured in Greenlight.

 

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Tags: steam , Development , digital distribution , greenlight , Convict Interactive , Triangle Man

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