Bioshock marketing re-emerges

Leigh Harris
Bioshock marketing re-emerges

Nothing reassures cautious fans (as a result of recent departures from Irrational) like a mind-blowing trailer.

With a deafening silence having shrouded Bioshock: Infinite and it being a glaring omission at this year's E3, fans have been lying in wait for some positive news to come around the heavy-hitting follow-up to 2007's Bioshock, which will have been worked on in-house at Irrational for over 5 years by the time it hits.

Well, when a trailer uses anachronistic licensed music to back its pomp and show, you know they're in the final stages.

So, without further comment, here's the piece to set the tone for Bioshock: Infinite's marketing campaign in the lead-up to its February 2013 release.

 

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Tags: 2k games , marketing , irrational games , trailer , bioshock infinite

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