Australia's gaming population continues to age, according to the Digital Australia 2014 report.
While the average age of the typical gamer remains at 32, the same age as reported in the previous research in 2012 but considerably higher than the age of 24 reported in the first 2005 research, the 2014 research shows that Australian gamers are continuing to play games as they get older--and in increasing numbers.
76% of Australian gamers are now over the age of 18, up from 73% in the 2012 report.
Since 2012, Australians in the 40s and 50s comprise the most number of new players, and in fact 20% of Australian gamers are now aged 51 or more.
Dr. Jeff Brand, Professor at Bond University and author of the Digital Australia 2014 report said, “When we conducted the first report in 2005, video games were seen as a medium aimed at younger children who only played on a console or PC. Today, the profile of the typical gamer is nearly synonymous with the profile of the typical Australian.
“We now have three generations of Australians enjoying video games – and we’re engaging with interactive games wherever we go. We might play a quick mobile game on the bus on the way to work, an educational game with the children after school and a family game on the console as a way to spend time with our grandparents on the weekend."
Ron Curry, CEO of Interactive Games & Entertainment Association (IGEA) said, “The latest report reinforces the breadth and depth of Australia’s gaming community. The first generation of Australian gamers are all grown up and playing video games not only for their own leisure, but as a way to connect with their children and their own parents.
“Whether we’re ‘snacking’ on a mobile game or enjoying the immersive experience of playing on a console, it’s clear that video games has truly become as mainstream as playing sports or watching TV."
Other notable stats include:
- Nine in ten Australia households own at least one device for playing games
- Nearly nine in ten of the above gaming households own at least three or more screens for playing games
- 63% of households own a console for playing games
- 47% of Australians play games on a smartphone device, up from 42% in 2012
- 26% of Australians play games on a tablet device, up from 13% in 2012