Creative agency Leo Burnett and developer Millipede Creative have banded together to create a game for the Aus Bureau of Statistics.
It's a remarkably ingenious production. Over the last nine months the pair have collaborated to create a game where you can run any town in Australia based on actual demographic statistics made available by the ABS.
It's called Run That Town, and is a statistics-based city-builder with unique elements like asking the general population about a proposal to get an idea of the impact it'll have. You'll be managing major projects, handling town happiness and be able to put your knowledge of each minute populace in Australia to the test.
Millipede has previously collaborated with Tennis Australia in creating an app to raise awareness for existing brands.
The game is free, and can be downloaded for iOS on the App Store now.