Atomic and PC Authority merging

Leigh Harris
Atomic and PC Authority merging

News has just come through that Haymarket Media is set to merge its mags Atomic and PC Authority, starting with the on-sale 2nd January issue.

Atomic's print content is being folded into PC and Tech Authority, which will see a boost of 16 pages per issue, with Atomic editor David Hollingworth taking the helm of both brands and John Gillooly working as Editor for PCTA.

Atomic's online content will also be seeded through the PCTA site, with the Atomic forums (themselves huge) remaining unchanged and being kept as is to keep up with community events.

Hollingworth said: "PC gaming has matured over the last few years, and there’s a great argument for creating a product that appeals to technology users like many of us on the team."

"I think there are a lot of people out there, like John and me, who are enthusiasts and industry professionals and who still look at gaming as an important part of the greater tech space. I believe we can create a content mix that really speaks to that kind of reader."

"This move will supplement PC & Tech Authority’s trusted mix of best of breed features, labs testing, and reviews, as well as industry and professional commentary from some of the best tech writers in the world."

"We think it is the best solution to create not only the most compelling content both in print and online, but continue to deliver excellent value to our important partners and readers. Everyone here at Haymarket is excited by the merger ahead of us."


For more on this story, click here to read Haymarket MD Jeremy Vaughan's comments on the decision.


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Tags: Media , merger , print

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