Assassin's Creed IV sees Ubisoft's biggest ever marketing campaign

David Wildgoose
Assassin's Creed IV sees Ubisoft's biggest ever marketing campaign

Assassin's Creed IV: Black Flag goes on sale across Australia and New Zealand tomorrow backed by Ubisoft's biggest ever marketing campaign in the region.

The campaign for Black Flag covered a broad range of activities: from a huge presence at the recent EB Expo where over twenty screens were dedicated to Assassin's Creed IV and the charity auction of an original Assassin's Creed IV artwork painted during the Expo to a take-over (sans cutlasses, we hope) of one of the Tall Ships during the Royal Australian Navy's International Fleet Review in Sydney Harbour earlier in October.

"The support from our studios has been tremendous with the Game Director Ashraf Ismail flying over to attend the EB EXPO and give interviews. It was also very pleasing to see the crowd reactions and consumers’ anticipation for Assassin’s Creed IV at the various events which we attended this year," says ACIV Brand Manager Claudia Luck-Rodriguez. "With much more to come between now and Christmas I’m very excited about every facet of our campaign for Assassin’s Creed IV: Black Flag.”

Tonight, Ubisoft partners with IGN for a Black Beta event where consumers have the chance to play Black Flag on PlayStation 4. Tickets for the event sold out within three minutes.

The campaign continues post-launch with a massive push on TV, online and outdoor presence surpassing that of last year's Assassin's Creed III, previously Ubisoft's biggest launch.

“The brand is getting bigger and bigger each year so the mainstream has become a much bigger part of our overall campaign," says Luck-Rodriguez. "This has meant that we need to communicate much earlier and maintain momentum right through to Christmas."

Watch the Black Flag TV spot here.


Tags: Ubisoft , marketing , Assassin's Creed IV: Black Flag

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