Arbie Artinian takes on EA Sports in time for FIFA

Leigh Harris
Arbie Artinian takes on EA Sports in time for FIFA

EA is welcoming its newest addition in the form of Arbie Artinian, who joins as the Regional Marketing Manager for EA Sports.

Artinian is an industry heavyweight, having spent a year at Vivendi and coming to EA from his previous role as the Business Unit Manager for Call of Duty at Activision, where he worked for four years.

Simon Smith-Wright, Regional Marketing Director for EA Asia Pacific, told MCV: "I’m thrilled to have Arbie join us at EA within our Asia regional marketing team. With a strong pedigree in both video game and FMCG marketing, as well as being a passionate soccer and all-round sports fan,  he’s a great fit for managing our EA SPORTS portfolio across Asia."

"Arbie joins us as we approach the launch of FIFA 13 at the end of this month, which promises to be our biggest FIFA launch on record in the region.   FIFA has evolved ever further into a  true year round brand across every platform. Hence our marketing shifts too towards true brand marketing, becoming data led and managing the FIFA  portfolio 365 days a year in multiple channels.  It’s great to have Arbie leading that with his experience.”

Artinian added: “After 5.5 years of working in this exciting industry & having the pleasure of working with remarkable brands & people, I am absolutely delighted to be joining the EA SPORTS Label, at such an exciting time with the launch of FIFA 13 just a few weeks away. I look forward to contributing to its ongoing success across the Asia Pacific region.”

Artinian is an avid sports nut himself, into everything from basketball to Brazilian Jiu-Jitzu and everything in between.

And of course, football (soccer). He's a Liverpool fan.


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Tags: Activision , ea , marketing , appointment , vivendi

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