This week, Andrew Hurford has taken up a new position at Sony Computer Entertainment as the National Account Manager.
Hurford was previously the National Account Manager for Interactive / Home Video at Warner Bros, and a Key Account Manager at Vivendi prior to that.
Hurford said: "It's with great excitement that I join Sony Computer Entertainment Australia. I'm really looking forward to a new challenge, working for a platform holder for the first time and being part of the PlayStation team in Australia."
He will be responsible for the Big W, Dick Smith Electronics, Sony Centre and independent accounts.
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