All Interactive Entertainment takes THQ business in ANZ

Leigh Harris
All Interactive Entertainment takes THQ business in ANZ
With THQ's offices scheduled to close in the next few months, sales and distribution are now being handled by AIE.
Ian Curran, THQ EVP, Global Publishing, said: "The evolution of our distribution model in the Asia Pacific region will allow us to increase our reach with a lower cost model."
"AIE is a trusted business partner with whom we have worked with for many years as our distributor in New Zealand."
Robert Kingston, Director of AIE, added: "We are delighted to broaden our relationship with a top publisher such as THQ. We look forward to bringing THQ's highly-anticipated new video game releases and existing game portfolio to our retail network in the territory."
Curran concluded: "We believe the company will benefit from AIE's backing and comprehensive distribution network across Australia."
AIE had recently grabbed Capcom distribution, which was previously held by THQ. THQ had also distributed Disney in ANZ, before it went to newcomer Turn Left Distribution.
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Tags: THQ , Distribution , all interactive entertainment

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