News has just broken that Queensland-based distributor All Interactive Distribution is opening up a new office in Singapore.
With the new office comes All Interactive Distribution Asia PTE LTD (AID Asia), the new enterprise which will head up the company's Asian expansion.
"AID Asia is a natural progression for the All Interactive group of companies," said Sherard Kingston, MD of AID. "We are excited about now having a complete APAC solution and are confident of delivering strong results to our suppliers based on the experience of our marketing, brand and sales teams."
The new setup will have an on-site office and distribution warehouse, similar to the AID setup in Australia.
Scott Millard has been picked as the GM of the new subsidiary, who's held several key gaming roles in the Asia-Pacific region in the past, notable including time spent as the MD of Namco Bandai Partners Singapore and Namco Bandai Partners Korea.
AID Asia will launch as the exclusive distribution partner for Bethesda Softworks.