Call of Duty: Ghosts has been shown to select Aussie celebrities, and Activision has made a trailer out of their reactions.
Featuring the likes of hiphop artist Seth Sentry, magician Matt Tarrant, a bunch of Queensland rugby players and radio and TV personality Merrick Watts, it's simply a trailer showing a bunch of Call of Duty fans who just happen to be famous losing their various minds over footage of the next game.
It's a unique and to be fair eminently shareable video, using Aussie celebrity well and being sure to link to the newly created Australian / New Zealand specific Twitter account (which is now over 700 followers since last launching last month).
It may pain some to see marketing for a game which is essentially saying 'be excited because others are being excited', but it plays well to the Call of Duty audience: it's tapping the mainstream nature of the title, focusing people on Australian fans of the game (a subtle nod to the heavy eSports action it'll no doubt induce) and its set to some appropriately heavy music.
Check out the video here: