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Position: Marketing Manager, ANZ
Employer: Wargaming ANZ Pty Ltd
Category: Marketing
Location: Australia - Sydney
Salary: n/a
Date posted: Friday, November 24th 2017

Description:

What you will do:

  • Be the point of contact for all Wargaming game titles for the Australian and New Zealand market
  • Support regional product marketing managers by coordinating regional products’ marketing strategies to ensure performance against KPI in ANZ is met
  • Plan, execute, track and provide post-analysis of marketing activities via various local channels (OOH, print, TV, etc.) as well as global channels (performance advertising)
  • Work closely with cross-functional departments (communications, digital and BI team, etc.)
  • Search for new channels and formats of promotion for Wargaming brands within ANZ (influencers, agile campaigns, etc.)
  • Meet and exceed annual KPIs
  • Manage existing ANZ agencies to ensure smooth campaign executions as well as reviewing new media channel opportunities to bring back to the business
  • Perform event management and execution
  • Take charge of ad-hoc special projects

Requirements:

  • A deep understanding of the free-to-play business within Australia and New Zealand
  • 5 years’ experience in brand management in the entertainment industry
  • A strong understanding of the Australian and New Zealand media landscape
  • Ability to work independently and deliver results on time
  • Understanding of analytics
  • Ability to travel on an ad-hoc basis