VIDEO: Bioshock TV ad sparkles

Leigh Harris
VIDEO: Bioshock TV ad sparkles

In true Irrational style, the TV spot for Bioshock: Infinite glistens and shines as it takes you on a pre-rendered blast into Columbia.

Now that I think about it, it's been a very long time since I've seen a TV ad which restricts itself to just one scene.

It's vaguely reminiscent of the original award-winning trailer for Bioshock in that regard - being confident enough in itself to sell you on a small, self-contained story rather than bombard you with blink-and-you'll-miss-it edits.

Infinite has been coming out with some impressive videos already, and the style appears consistent through to the advertising campaign.

Check out the video below:

 

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Tags: 2k games , marketing , irrational games , bioshock infinite , TV ad

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