A new video for The Sims 4 reveals users can pay for early access to in-game items.
Joystiq reports that the 20 minute video, which can be seen below, carries an on-screen ad for The Sims 4 Premium membership.
"The Sims 4 Premium. Save on new packs with early access and exclusive items,” it says.
“Become a Premium member to get early access to three new packs, with exclusive items. Your Sims can throw a spooky costume party, camp in the great outdoors, and toast to the new year in style."
Premium memberships in EA titles such as Battlefield are now commonplace but such a model would be new for The Sims.
We've contacted EA for clarification.
Here’s the video: