NZ Transport Agency creates browser game to promote safe driving.

James Cullinane
NZ Transport Agency creates browser game to promote safe driving.

The New Zealand Transport Agency has created a browser game called Flash to vividly remind young Kiwis of the dangers of speeding.

Developed by local studio Resn, Flash immitates the aesthetic of high-profile arcade racers such as Need For Speed and Ridge Racer. The Facebook-profile-connected game uses time trial and speed-boost mechancis to bait players into driving increasingly fast and recklessly.

When a player inevitably crashes, the game goes into slow motion and displays a montage of images borrowed from the player's own Facebook page to simulate the concept of their life flashing before their eyes immediately prior to their death.

The game also features a track produced by Module – who was the music producer on Wellington developer Sidhe's award-winning game, Shatter.

The initial response amongst the game's target demographic has been mixed but largely positive.

The game can be played here.

 

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Tags: advertising , new zealand , driving

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