In a lovely piece of community engagement, EA has had a Lamborghini Gallardo decked out as a NFS cab cruising the streets of Sydney.
The creation of the branded car was of course detailed (no pun intended) on social media, and EA ran a competition via its Australian Facebook page where fans could win a simple cab ride in the least humble taxi on the road.
Fans were encouraged to try and snap pics of the cab in the wild (which they have been), and just generally rave about the prospect with one another.
Here's a little gallery of the car in action:
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