Last Thursday Electronic Arts and Adidas put football fans first, teaming up to launch both FIFA 15 and the all new Adidas Predator Instinct boot.
The event was held in the Elston Room at Sydney's Carriage Works, with this location held in secret - 20 lucky double pass winners were notified by email just prior to the event.
In total, over 200 fans and celebraties were the first to get hands on with EA Sports FIFA 15 on Xbox One. Amongst the crowd was a host of NRL players including NSW Origin stars Jarrod Hayne,Trent Hodkinson and Josh Reynolds, members of the Western Sydney Wanderers and Sydney FC.
Check out the gallery of shots below.
UPDATE - you can view EA's full Facebook Gallery here